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The BPO industry, of which call centers are the major part, has flourished in India as more and more foreign companies are using the services of Indian companies for emergency response, client queries, lead generation, marketing and sales, and customer acquisition.

As the winds of western trends blow in India, youngsters in big cities with education in English medium schools find work in BPO firms during their college days, or right after completing school. They work night shifts and study during the day, and sometime bunk the classes. Getting such jobs depends on their ability to speak good English and skillfulness in persuading people. Such BPO jobs are usually the first jobs for the youngsters, some of whom are straight out of school.

When they get the job there is a thrill of passing the interview and getting selected for a job that pays decently. There is also the excitement of learning a new accent: the BPO companies teach their employees to speak in American or British accent to make them more acceptable to the U.S. or British clients. There is the enthusiasm of an initial stage and the sleepiness for the first few nights in case of they are working in a night shift. They learn the lessons of efficiency and call each other by their adopted ‘American’ names.

The BPO industry has seen many ups and downs over the years along with the IT industry, but on the whole the story has been of success. BPO jobs by Indian companies too have flooded the market in recent times and young people from cities do not find it too difficult to find jobs in BPO sector. But most of them leave the jobs in less than a year as the growing demand of studies, other goals, and boredom with the same dreary routine enter their life. The premier BPO service offering companies have changed their model and tried to integrate the BPO employees in other high-end services that provide a greater scope for development in order to control the high rate of attrition.

Some of the people who join a BPO firm at a young age stick to their jobs and become more efficient at handling the clients and become real assets to the companies. BPO companies reward good performers and so people with good communication skills and sales ability can earn a lot more in a short duration. Promotion also comes quick for the talented and with the growth of the BPO industries; better BPO jobs are becoming available; persuading many to make a career in the industry.

Time will tell how what direction the BPO services sector will take in future, but for now it is providing many youngsters a platform where they can stand on their own feet and make their mark in a professional outfit.