Static, inflexible and without the capability of expansion are not commonly included in the glossy cover advertisement as the best qualities of software applications. But in truth, most software applications are built using these exact principles based on a comparison of products. Each software build becomes a static release after sales. Typically the architecture of these software systems is inflexible to change and lacks any ability to expand by design since additional features created by the licensed user could potentially compete with product profitability.
CRM solutions certainly follow this design approach based on the number of major brands that produce large and small business CRM applications. These solutions offer many fine features to help target, manage and retain customers, but remain rigid.
Built on the open architecture of the FileMaker Pro 11 platform, Core3CRM offers a more flexible, robust and scalable solution that allows the similar powerful features found in Off-The-Shelf products. These features allow business staff to easily manage single and multiple contracts, letters, e-mails and all other correspondence to be linked and stored in the same repository. These items are queryable and quickly accessible so members of the team can manage campaigns.
Adding features like collecting customer feedback through an intelligent e-mail that are posted back to a central database for later query and analysis are very difficult under other system structures, but with FileMaker Pro and Core3CRM, adding this feature is straightforward. The product links with Microsoft Office automation features to quickly build forms with automation features to enable workflow components. The results are stored in the application database which makes building new robust features accessible to any software owner.
The possibilities of this CRM solution may only be constrained by the innovation capacities of the business users. The design of this software is focused on the business user having the capability to make changes in the application without the intervention of the software manufacturer or implementer.
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